What We Do

Sheffs is an artisan bakery. Our skilled team make all our products by hand, using only the finest ingredients we can find to deliver real, honest flavour. It’s hard work but we think the results speak for themselves.

We launched in 2020 as a merger between two small Welsh businesses. After meeting at a street food event, owners Jeff and Michelle hit it off and planned to merge Cymru Confectionery and Shellys Shortbread and launch a new brand that would drive the company to the next level of success.

After the pandemic hit in March 2020, things became uncertain. But against the odds, Sheffs grew from strength to strength. Having 3 stores and a brand-new production unit by December that same year.

We can’t wait to see what 2021 brings and hope you join us for the ride.

Learn more about Jeff and Michelles stories here.

Our People 

We strive to grow our business to offer internal progression for our employees. We believe a great team is core to our business’s success. 

Everyone is welcome at Sheffs, customers & staff. Our differences are what make Cardiff such a great city. 

Our Impact







A Welsh Manufacturing